Before we commence this section, it is very important to
realise that the law of agency is much wider than its application to insurance
agents (important as that is). Therefore, in the following paragraphs, do
not think only of insurance agents. The comments apply to every kind of agent
(a shipping agent, an estate agent, etc.), an explanation of which
immediately follows.
(a) An agent in this...
Friday, November 27, 2015
INSURANCE SALES
Very closely connected with marketing, there may
be considerable overlap of activity, if separate sections exist. The name,
however, indicates the functions, which specifically will include:
(a) Product liaison: it is vital that the closest
co-operation exists between Product Development, Marketing and Sales, for
obvious reasons. Poor communication between colleagues in this area could have
disastrous...